Lena Karin is a designer, photographer, couturier and stylist.
She heads the Pro-Obraz Design Studio and her own Fashion House.
She is an art director for a number of creative projects implemented in different countries.

Her general style concept is «Less pathos, more ideas».
Lena Karin’s design is a unique phenomenon in the fashion world. Her approach is unique. Photos she takes first become the basis for cuttings, and then a thing is made: either clothes or interior design items. The same item becomes a character for a new photo to be transferred to fabrics or an object again. The picture gradually gains more and more layers.
Wonderful things happen to the characters featured in photographic sessions: they exist in a fairy world full of provocation, naked bodies or sentimental nuances. They are sometimes hidden in the pleats of a dress, covered with zippered pockets or found on the lining only.

Such fractal-like design is named as the «phototecture technique».

The Pro-Obraz Design Studio was established in 2002. The Studio’s motto is «Design for adults».
Branding concepts, calendars and gifts, luxurious interior and textile design are just a part of what Lena Karin’s team can do.

Her Fashion House was founded in 2006. Its motto is «Crazy clothes for the reserved ones».
Lena Karin’s subject-oriented collections imply the clothes and accessories design that is based on the creation of new technologies needed to reveal the concept of the collection.

LENA KARIN is a registered trademark.
Her creative lab and showroom are located in the center of the city.

• Location: Arbatskaya, Biblioteka im. Lenina or Alexandrovsky Sad metro stations.


• Address: Romanov per. 3, office 87 (central entrance).


• Tel. +7 (495) 697-48-28