LENA KARIN
PERSONAL BRAND ARHITECT
I help Top-tier Helping Professionals and Art Masters elevate their premium portfolios to the next level and establish a personal brand framework. They come to me when they're prepared to significantly increase their prices in their businesses and seek guidance.
Additionally, I assist startups in establishing a brand for their new ventures and setting up pricing structures.
A strong personal brand does just that — creates a magnetic pull on the perfect audience, opportunities, clients, and brings them straight to you.
So, you do you, while turnin' yours achievements into cold, hard cash!
Y'all ready for this?
YOUR EXPERT PARTNER IN PERSONAL BRANDING
BRAND AND VALUE
Your personal brand is a culmination of the experiences, skills and values that differentiate you. For experts, building an effective personal brand is part of “selling” themselves to clients.
To clearly differentiate your value and what you bring to the table, you need to have an outstanding personal brand.
BRAND AND PORTFOLIO
If you’re finally ready to build the portfolio you deserve, an achievements you can be proud of, and get recognition for your expertise get started now.
BRAND AND NEW LOOK
We often confuse our reputation as our personal brand. But that’s not true. The first impressions you make, the portfolio you form, and how you communicate — all of these things impact how others see you.
Your personal brand, on the other hand, is much more intentional. It is how you want people to see you.
YOU'RE NOT BORN A BRAND, YOU BECOME ONE!
You're too busy to build your brand alone? Let me help.
Create lasting impact on business and drive ROI with strong personal branding.
Over the years, we’ve learned a thing or two about personal branding.
And the real truth of the matter is, that having a strong corporate brand is no longer enough. People want to know who they're dealing with personality.
Stunning Presence, No Showboating!
6 STAGES OF PERSONAL BRAND
1. UNBOXING YOUR PERSONALITY
Connecting Business with Inner Values
Identifying Strongest Skills
Describing Your Unique Expertise
2. CREATING BRAND CONCEPT
Creating Your Compelling Pitch
Effectively Describing Services
Shaping a Brand from Achievements
3. DEVELOPING A BRAND STRATEGY
Researching Competitors
Identifying Presence Channels
Developing Expert Media Plan
4. PRODUCE IMPACTFUL CONTENT
Shaping Business Image with Photos and Videos
Enhancing Website and Social Media
Crafting Self-Presentation
5. PLAN FOR SCALING
Summing Up the Present Moment
Setting a Tangible Future Goal
Identifying Resources and Team
6. SUPPORT YOU ANYTIME
Frequent Strategy Check-Ins
Growing and Evaluating Fresh Ideas
Tackling Impostor Syndrome and Burnout
I follow PCC ICF standards
ICF - International Coaching Federation, founded in 1995 in the USA.
(please verify the certificate).
WHAT IS A PERSONAL BRAND COACHING?
Personal Brand Coaching is a hybrid system that combines coaching and grow mentoring. It's the facet of your individuality, the awareness of your accomplishments, and the assimilation of a personal radiance that refracts from within you and shines on your clients.
Rather than wandering aimlessly within yourself, you'll gain a clear understanding of how you should present yourself to elevate your relationships with the world and finances. You'll progress along the journey ten times faster than going it alone.
Since 2017, I've clocked in over 800 hours of business coaching practice, a path I pursued after 15 years as the Creative Director at Brand agency Pro-Obraz.
"Bring your expertise and let us do the rest. Experience our team of experts’ undivided attention"
For leaders in today’s digital business environment, personal branding is no longer optional. You must lead from the front and define your own story before the world defines it for you. Owning your story attracts ideal audiences and opportunities to fill your sales pipeline.
We don't offer a ‘get rich quick’ programme, you won’t be earning ‘6-figures in just 90 days’ – we offer something far better than that. We’ll teach you a process for generating a pipeline of inbound enquiries and the skills to turn as many of those as possible into paying clients.
ABOUT ME AND ACCELERATOR
Work experience:
For 15 years, I was the founder and creative director at Pro-Obraz Brand Agency. We supported big companies' brands and put together teams for our clients.
I am working with producers, designers, photographers, videographers, writers, marketers, PR specialists, and advertising experts well.
For 3 years, I led an accelerator for start-ups. More 200 projects. I'm inspired working on personal brands for professionals in fields like medicine, coaching, psychology, law, art and more, who assist people in challenging situations. From mentoring, I transitioned into Personal Brand Coaching.
Education:
I am Master degree Kharkiv State Academy of Design and Fine Arts, Certifiade in Personal Branding from the European Institute of Design in Milan, and completed a Coaching Academy 2 WIN and since 2020, I've been certified as a Professional Coach by the American International Coaching Federation.
I live in Berkeley, California, US. We have the flexibility to collaborate remotely or in person. When the time comes to craft your brand's visual identity, I'll assemble a creative support team closer to the point where you're growing your brand, wherever that may be in the world, to ignite your vision.
"It’s a strategic long game. Creating a personal brand requires clarity, consistency and constancy in order to build a platform that resonates with and attracts your ideal opportunities, audiences and revenue."
LAWERS AND ANALYSTS
Compelling First Meeting Pitch and Persuasive Success Cases
Personal Brand Strategy
DOCTORS AND COACHES
Targeted Excellence in Key Areas, Standing Out from the Crowd
Personal Brand Strategy
AGENTS AND PRODUCERS
Showcasing Remarkable Skills Through a Professional Portfolio
Personal Brand Strategy
ART MASTERS
Combining Personal Authorship with Expertise, portfolio for Client and Images
Personal Brand Strategy